The Market Coalition

Imagine This!
I am going to have to ask you to use your imagination a bit. Picture a middle-aged male, 6 feet tall, long, wavy blond hair, about 185lbs. Now for the fun part, he is dressed in a yellow tutu, a tiara adorns his head; he has a magic wand in one hand, a megaphone in the other and a toothbrush in his mouth.

For the record, the picture you have conjured up is me. So why the picture you ask or maybe it is more like why and what the…? The picture was taken at an event called the Avon Breast Cancer 3-Day. In this event over 3000 people walked 67 miles from Leominster MA to Boston. You heard it, 67 miles in 3 days on 2 feet. My wife and I had walked it the first year and for the next two years we joined the crew of 500 or so volunteers that supported the walkers. Our crew team ran a pit stop; our goal was to provide treats, fluids and moral support for the walkers. As you might have guessed our team theme was tooth fairies. Sometimes you have to step outside of your comfort zone and adopt a less serious approach. At the end of those three days, despite the benefit of that megaphone I had no voice left. Let me tell you, it is some challenge to keep people charged when they are physically and emotionally worn. Let’ s face it, these people walked for a lot of reasons. Some of them are breast cancer survivors themselves, others are walking in honor of loved ones lost to or still battling this devastating disease. For me, it was in memory of my Mom who had breast cancer yet died of other causes and a dear friend who at the time was battling the disease and who ultimately succumbed, this past year.

Don’t Be Sad
But this is not a sad story; in fact this experience was the most life-changing of my time on this earth. Each of my three years participating in this event I was fortunate to be amongst amazingly selfless people. To say I was humbled does not come close to describing the feelings that surged through me. The tears flowed freely as did the joy, the cheers and the hope. There is no place I would rather have been, no experience that would have satisfied me more profoundly. I discovered strength and passion in me I had no idea existed, not to mention what I learned of so many others.

Business Is First and Foremost About People
OK, so what does this have to do with business anyway? Well, here are my thoughts. A business is first, about people; employees, clients, the public at large, and so on. The common denominator in business is people. Yet, when we get caught up in running a business (or for that matter being in business) it’s easy to lose our appreciation for those people upon whom our business depends. That is not something we can afford to do. My 3-Day experience taught me a lot about how I look at myself and at others.

Take a Walk Alongside Yourself- You Will be Amazed
You have heard the old adage ‘walk a mile in my shoes’. How about walking a mile alongside yourself? What would that be like? Take a close look at your day to day. How does it feel? What would it be like to be your own employee, a client or even your boss? Do you know yourself this well? If you do I congratulate you as I suspect you are in the minority. If you do not, my challenge to you is that you start the journey. When you do, you will be enriched in ways you cannot imagine. I know; it took me three days and 67 miles.

Start walking…

Should you yourself study closely at the business of 118 118 someone should discover simply how very well www.118118.com have done and what www.118.com have reached inside such a short space of time. 118.com is not the only directory enquiries company that is accessible, its’ competition is great. When we reach 2002 the Great Britain telephone number enquiries markets opened up to competitors by phasing away from the number 192 and renewing it by a range of different 6 digit telephone numbers which are 118118. A number of recent telephone number enquiries corporations have grasped the option to gain a share of a potentially moneymaking industry, spending lots of GBP on a marketing initiative which is going to come no where close to being as successful as 118118 Cinema times at locations throughout the UK, train and tube times, and dont forget directory enquiries from 118118.

The 118118.com telephone number is the leading telephone number assistance service offering in the Great Britain. Every day and week the 118118 staff link vast amounts of customers through to people, places and corporations they call for, because of this 118118 is at present the most often used telephone numbers in the GB

Reports presently signal that the U.K. directories enquiry industry is the most busy of Europe. 118 118 sell a variety of functions inc. the standard which is the telephone number enquiries directories service and then other additional products such as cinema listings and locations, train schedules and train and tube locations.

The 118118 telephone number remains the single UK 118 operator to offer a complete free telephone telephone business targeted at customers from any major landline networks. From the 18th March 2008, www.118.com company is excited to announce its company changes. currently 0800118FREE this offering is not charged by BT and major fixed networks. Charges from mobile telephone networks vary. 118811 is these days 40 pence per minute and 118118 company is 69 p per call, 25 pence per minute, which is a huge improvement considering it used to be more expensive than one pound.