The Market Coalition

Does the mere sight of fresh flowers make you sneeze? Are you like the many thousands of people that are allergic to the pollen in flowers? Do you like colourful pretty things around you? If so then read on……

Its quite sad to say, but there are thousands if not millions of people who can not enjoy the both the sight and scent of having a bunch of flowers around the home or office for fear that they will end up with a running nose and/or itchy eyes.

So what is the solution? Yes you guessed - artificial flowers!. Not only do artificial flowers stop you sneezing but they can last forever if you look after them, and as such will save you more money in the long run so that you have more money in your pocket.

Today there are many homes, hotels, offices and restaurants that use the alternative to real flowers. Artificial flowers if arranged correctly can give any environment a touch of elegance without the hassle of all the maintenance one would expect with real flowers and plants. (i.e. no watering, no having to change the water regularly, and as such no spillages).

Not only can you get artificial flowers, but also plants and trees. So if you want something a little large in order to decorate a room or office then this could be the answer for you.

So what are the advantages and disadvantages to Artificial flowers:

Advantages
No insects
No spillages to clean up
You have the option to change them around when you feel like it (thus making it look like you have a new arrangement)
Low maintenance (a quick wash now and again)
No more worries about who will look after them, if you go away on holiday
Cheaper than buying fresh flowers every week

Disadvantages
Of course everything has a downside, and although your flowers are artificial you will still need to keep then dust free and clean. So an occasional wash in soapy water should do the trick.

Where can you buy them?

There are lots of sources for buying artificial flowers nowadays, which include the following:
Florist, Garden Centre, Department stores, and even your local Supermarket.

The can be purchased individually so that you can create your own arrangement that will suit your particular needs, or you can ask for them to be arranged for you.

So goodbye to those sneezes and itchy eyes - I feel we have a solution do you?

John Gibb is the owner of artificial flowers guides, For more information on artificial flowers please check out http://www.Artificial-flowers-resources.info

We’ve all heard of the stock market and probably have a general idea of what it is and how it works either from high school economics classes, television financial reports, and the countless film depictions of what happens on the floor of the New York Stock Exchange. But how does it really work and what is meant by “playing the stock market?”

The Stock Market in a Nutshell

Companies sell shares of stock as a means of raising capital. For example, let’s say that the XYZ corporation, makers of the finest whatsidoos and thingamabobs in the country, wants to open a new factory. Doing so will require a hundred million dollars. The company can get a loan from a bank, but it would wind up in debt. So, instead of borrowing, it decides to offer additional shares of stock. As investors purchase the stock they are giving the company the capital it needs to do business. In return the stockholders actually own a part of the company and have some say in its activities. If XYZ does well in the thingamabob market, its stock will raise in value as more people will want to have a piece of XYZ for themselves. If it doesn’t do so well (maybe it gets undersold by the Ichi Nee company, a Japanese conglomerate that has found a way to make smaller, cheaper thingamabobs), less investors will buy the stock, current stockholders may try to sell, and the value of the stock drops. The price of individual stocks will rise and fall several times a day. The price for a certain stock you may see on the evening news for any particular company represents where the stock was valued at the end of the business day. It will also tell you whether that price rose or fell from the previous day. It can be enough to make an investor tear his hair out. Didn’t you ever wonder why nearly all economists are bald?

“Playing” the Stock Market

You may have heard people refer to “playing” the stock market as if it were all a big game of Monopoly. This is an adequate term because that’s exactly what some people do, but the game is more like Roulette - sometimes of the Russian variety. People who “play” the market typically invest for short periods of time in the hopes to get a quick return. They will buy some stock, wait fro the price to go up, then sell right away and invest in another stock and await the next profit. They may do this several times a day in some cases as prices fluctuate. This can be a very risky way to behave because a lot of money can be lost, but a lot can be earned as well. It’s almost like a trip to Vegas without Wayne Newton.

Investment Tips by Mika Hamilton - Read more free investment tips, tutorials & reviews at http://www.Global-Investment-Institute.com

Millions of people suffer from eczema, with cases ranging from extreme and debilitation to mild and annoying. Treatments for eczema range from simple lifestyle changes to prescription medications. Some of the most common treatments for eczema are reviewed below.

Perhaps the simplest treatments for eczema involve simple lifestyle changes. The dry, itchy skin of eczema can be greatly alleviated with several small adjustments to your skin care regime. First, take cooler baths and showers. Hot water can be very drying for the skin, so cooling down your showers will help your skin retain more moisture. Avoid harsh, drying soaps and detergents. Gentle, non-scented moisturizing soaps and mild detergents help the skin avoid dryness and eliminate some of the irritants that can aggravate eczema.

Moisturizing the areas affected by eczema is essential. Moisturize often and liberally. Treat irritated areas with 1% hydrocortisone cream to relive itching and irritation.

There are many more natural, home remedy treatments for eczema that have also had some success in relieving the itching and flaking of eczema. Placing an ice pack on the affected area can relive itching, as do oatmeal baths, like Aveeno. Another home remedy is treating an oozing patch of eczema with milk. Soak a cotton ball or piece of gauze in cold milk and apply to the itchy area. Reapply two to three times and then rinse to alleviate itching.

Humidifying your home is another great solution. By adding more moisture to the air, you’re adding more moisture to your skin. Purchasing a humidifier can help prevent the excess drying or ezcema.

Be especially careful with your laundry products. Harsh detergents and chemical fabric softeners can aggravate eczema. Switch to unscented, mild detergent and fabric softeners that work in the rinse cycle to minimize irritation.

Another popular herbal remedy for eczema is Evening Primrose oil. Taken orally, this herbal remedy seems to alleviate some of the symptoms of eczema, possibly because of its high concentration of an omega-6 essential fatty acid.

There are several simple lifestyle changes and remedies to help alleviate the symptoms of eczema. Incorporating several of these tips into your skin care regime may help guide your eczema into a state of remission.

Claire Bowes is a successful Webmaster and publisher of Eczema Causes & Cures. Claire provides more information on her site about Eczema Treatments that you can research at home.

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California Energy Crisis Heats Up

The match of deregulation lit the firestorm of rate increases and blackouts in California. Here is a look at the key issues building this climax. These same issues are smoldering across the United States.

The partial deregulation in 1996 in California of electric power has its roots in, of all things, the earth satellite business. You see, the long distance telephone business was efficiently and properly deregulated about fifteen years ago as earth satellites allowed many new companies to under-price the protected utilities (AT&T).

About six years ago a growing body of utility analysis suggested that the combination of a nearly national, interconnected power grid along with a growing number of small power generating companies would result in electric utility price competition similar to the long distance telephone case.

A California legislative committee, led by State Senator Steve Peace of San Diego, worked nearly two years crafting a master plan for power. In reality the legislation was crafted nearly single handedly by Sen. Peace. Other legislators recently commented, “It was so complex, we barely looked at the legislation. We just took Senator Peace’s word it would work.”

Each participating interest got part of the pie. Utilities wanted to divest nuclear power and some older plants as being financially non-competitive. Consumer groups wanted caps on prices and to foster multi-vendor competition. A couple of legislators wanted their name on showpiece legislation with national exposure. Academics wanted their theoretical auction pricing models validated.

The plan was authorized in 1996. The market was split into power producers, transmission companies and local delivery. Local utilities would sell their power plants and receive above market, subsidized compensation until they recovered their cost of sold facilities. The public got a 10% price reduction.

So why do we face the prospect of rolling blackouts? 1) Only a few power suppliers have the major portion of generation capacity and can “game” the system, 2) local utilities many not buy power on long term contracts, 3) they must pay the highest daily rate offered rather than the lowest, 4) power usage grew at 4% a year rather than the forecast 2%, 5) local utilities pay a floating rate for electricity they buy but must sell at a fixed price to the consumer, 6) continued tightening of environmental limits forces new power plants to use natural gas.

Governor Davis compounded the problem with an eight point program targeted at imposing pain on the utilities. Not one of his proposals increases power availability nor reduces consumption. The confirmation of seriousness is that Intel has blocked all further expansion in California.

Well, we are now into our second series of rolling blackouts. I hope you all saved your Y2K bottled water, packaged food and candles (just joking, but I do carry a small flashlight on my belt).

In the last month the situation became 1) the two major state utilities are technically bankrupt, 2) their cash and credit have been exhausted, 3) PG&E did petition for bankruptcy, 4) their debt is “junk” rated blocking refinancing, 5) the state legislature authorized $800,000,000 to buy power for resale to the utilities and 5) this emergency funding lasted a few weeks and 6) subsequent authorizations now threaten the solvency of the state. Our legislature now sees why the utilities ran through $8 billion dollars in six months.

I have never seen such a lack of leadership in a situation affecting so many people at once. Our Senator Dianne Feinstein advocates converting PG&E debt into bonds, selling them to some suckers and continuing business a usual. Maybe her financier husband, Robert Blum, will syndicate the bonds and take the fiduciary liability.

Oregon Senator Gordon Smith was resolute, “You folks are entitled to your life-style. But I think my state in being turned into an energy farm for California. I think Washington state feels the same.”

Governor Davis went to Washington, D.C., hat in hand as a supplicant. The outgoing and incoming Federal folks said, “You got into this trouble on your own; work it out.”

The local utility executives have become invisible. The CEO of PG&E should be on national TV news saying, “The way out of this mess is X, Y and Z. We have an answer; support us.” Instead we see only the system network control room operators phoning neighboring states begging for supply. Then PG&E declares insolvency.

The worst example of a pea-brained politician is San Francisco City Attorney Louise Renne. At the time others are scrambling to court out of state providers to “please, please, cooperate and support us,” she describes the coordinated lawsuits she is filing against key firms accusing them of collusion. I might see prosperous companies colluding for market share and pricing power; it totally escapes my ability to fantasize to see CEOs colluding their way into bankruptcy.

Consumers are now subsidized by state money and have no incentive to conserve. The present pricing shortfall amounts to $24 monthly per Californian; rather than bust the system the short-term solution is to recover the true costs and motivate conservation by a power bill surcharge. The long term solution is a coordinated commitment to both new supply and conservation.

Bill Ragsdale
http://www.fundsystem.com
Bill Ragsdale has edited the Good Fortune advisory for eleven years, managed a mutual fund for three years and for 25 years was the CEO of an electronics manufacturer. He has an MS degree from the Stanford Graduate School of Business.

Customer Lifetime Value (CLV) can get a little tricky, but I’ll try to make it simple. By now you’ve probably heard the term yet may not fully understand how to use it effectively, if at all. That’s because every “Tom, Dick and Mary Marketer” have done their best to make it more complicated than necessary.

The hardest part of calculating CLV is figuring out exactly what your customers’ “lifetime” really is…. and the only accurate way to arrive at that number is by getting, storing and analyzing your customers’ data. Period. If you’ve been in business for a while, this should be easy to get, but if you’re a start-up you’re going to have to estimate this based on industry standards.

Although there are several ways to arrive at CLV, the easiest is to calculate:

1. The average length of time a customer stays your customer

2. The number of transactions that an average customer will have with you during that time and

3. The average dollar amount per transaction

Multiply these together and you’ll arrive at a usable number. But remember, junk in, junk out… so make sure your original numbers are accurate!

Once established, you can use your CLV as a benchmark for developing a realistic customer acquisition (or retention for that matter) budget. For example, let’s say you find out that your average customer:

1. Stays with you for 5 months

2. Purchases something from you 3 times per month

3. Spends an average of $2 per transaction

In this case your average CLV would be $30. Based on this, it would be foolish to spend even $20 to gain one customer… you’d be left with little, or no, profit (unless of course, your margins are outrageously high). On the other hand, your customers may hang in there for 22 months, spend $20 per transaction and purchase from you a greater number of times. Since your CLV would be much higher, you could afford to pay more to gain a customer. Again, the specifics differ widely and there are many factors to consider, Also note that this does not include any costs associated with preserving this customer relationship. In the real world these must be included.

It is crucial that you understand your CLV and use it to guide your communication decisions! (A good book on this subject is Donald Lehmann and Sunil Gupta’s, “Managing Customers as Investments”… visit our website, www.StrategicMarketingAdvisors.com for a review and ordering information.)

3. Your specific goals, such as: * Acquiring “x” numbers of new customers * Increasing the number of current customer transactions * Increasing the length of time your customers remain your customers

4. Proposed media costs and actual/forecast response and sale rates (you can find these out online or from any reputable advertiser)

Once armed with this information, you’ll be in a good position to choose. Here’s an example of how this might work. Let’s assume the following:

* I am a widget retailer

* My goal is to get 1,000 new customers this year

* I will get 200 customers whether I do “anything” or not… (for example word-of-mouth, walk- ins, etc.)

* That means, I need to acquire the remaining 800 using some form(s) of advertising

* I can spend $40,000 to “buy” these 800 new customers

* My CLV is $40

* After careful consideration, I decide to conduct a direct mail campaign

* Based on my careful research and experience, I know that I can sensibly assume that 1% of my audience will respond by calling (called a “response rate”) and that 80% of the responders will become new customers.

* Given this forecast and my goal of 800 new customers, I know that I’m going to have to mail out 100,000 sales letters.

* As luck would have it, the cost to create, print and mail one letter is 37 cents (using 3rd class postal rates) which comes to $37,000… leaving me with a $3,000 “fudge factor”

So, let’s see where I stand…

1. The campaign cost is well within my budgeted amount of $40,000, my forecasts are reasonable based on industry standards and experience, and can realistically accomplish my goals. So everything is perfect, right? Wrong.

2. 800 customers with a CLV of $40 will result in revenues (over time no less) of only $32,000! That’s called a losing proposition!

What should I do?

1. In the short term, find out if there are less expensive advertising vehicles that may bring you similar results.

2. Find ways to reduce the direct mail costs without sacrificing response and sale rates (e.g. one color vs. four; lighter paper stock).

3. Identify ways of increasing the sales rates (for example beef up the offer; send to more people - you’ll get economies of scale this way so the per piece price will drop dramatically and you’ll acquire more customers)

4. Offer added products to increase your customer’s average transaction amount

5. Institute robust retention programs aimed at increasing the longevity of your average customer

Although this is a very simple example of how CLV works, it clearly demonstrates how important understanding it is to your business. Without considering CLV, you’ll be shooting in the dark - potentially wasting thousands of dollars and commiting serious, or even devastating, blunders.

Copyright 2005 Mary Eule

Mary Eule specializes in helping small and medium-sized businesses get and keep profitable customers. Formerly a Fortune 500 marketing executive; founder of two successful small businesses and award-winning speaker, Ms. Eule is President of Strategic Marketing Advisors, LLC. and co-author of a new book, “Mandatory Marketing: Small Business Edition”.
She has a BA in Journalism/English from the University of Maryland and earned her a master’s degree in marketing from Johns Hopkins University. Log onto her website: http://www.StrategicMarketingAdvisors.com for free articles, newsletter and helpful marketing tools, tips and templates… and/or to purchase the book.

Have you ever worked on a project that didn’t end up the way you intended? Maybe it was something as simple as sprucing up the garden. It could have been as ambitious as starting out on a new business venture. Whether a project succeeds or fails can be simplified by how well the following three basic factors were done.

1. Clear end result
2. Taking corrective action
3. Continuing until the project is successful

In Part I of this series of articles I will discuss the concept of having a clear end result in mind.

While a clear end result is often thought of as a goal, it is actually a much more precisely defined goal. Some people think of goals as making lots of money by the time they reach a certain age, or some want to be good at golf. The difference between a “clear end result” and what others define as “goals” is specificity.

“It has to be around here somewhere…”

If you don’t know what the end result is, how can you ever take effective action to get there? For example, if I wanted to make “a lot of money” by the time I was 30, then how do I even begin? Does a lot of money mean $100,000 dollars or $10,000,000? While I have never made $10,000,000, the plans and actions that a person would need to take is much different than a person who wants to make 100,000 a year or 50,000 a year. It’s a cliché — but true, “If you don’t know where you are going, then any road you take will get you there”.

If you never take the time to define your end results, then you will find that you will end up nowhere near where you wanted to end up. From a purely motivational perspective, vagueness has no excitement to it. If I just want to be good at golf, there is not a whole lot there that is going to get me to the driving range or to the golf course. If I want to be better at golf then somebody who irritates me, then I have a very clear bar to measure myself against, and a lot more motivation to reach my goals. Vague, pie in the sky goals have no power to motivate and make any planning towards achieving success impossible.

Most people run the projects in their lives with a vague idea of how they want things to turn out. Doing what everyone else does will get you average results. Decide on how you want things to turn out. You may change that decision as you move along, but it is much better to keep things clear from the outset rather than vague. The word “decide” means “To settle conclusively all contention or uncertainty about”.
Cut yourself off from all other vague notions of thought and give yourself permission to have a crystal clear focus of your outcome. A clear outcome has a clear indicator of success. If you’re currently working on a project, then do the following steps.

Action Steps:

On a clean piece of paper answer the following questions:

1. What do I want out of this?
2. What is the project supposed to accomplish?
3. What is the bare minimum that I could be happy with?
4. What is the best possible outcome for this project?

These questions are to help clarify your thinking. A lot of books will tell you to dream big, which is a great thing, but if its too huge your mind can shut down on it. Build
a stairs to the top of your mountain, you don’t need to jump to the top tomorrow.

If you are coming up blank or with some uncertainty about defining your goal, then ask yourself the following questions:

1. What is keeping me from defining my end result?
2. Is what is keeping me from defining my end result more important to me then the kind of results I could have?

Remember: Your end result can change over time, so get started!

Charlie Hung is the founder of Vanguard Coaching which blends modern spirituality and psychology into a joyful and practical way of living. http://www.vanguardcoaching.com

When it comes to home accessories, baker’s racks have long been a favorite of consumers due to their versatility, beauty, and practicality. In addition to adding that special element of style, a baker’s rack is also very practical in that it can be used for extra shelving, storage space and/or as a work center. This multi-purpose nature of the baker’s rack is what makes it so popular and the perfect addition for any kitchen or living space.

The ability of the baker’s rack to work well with any décor is also one of the reasons that their use is so prevalent today. Baker’s racks can be incorporated into the décor of contemporary homes, country cottages, urban dwellings, formal homes and almost any decorating style that you can dream up.

Baker’s racks are also available in a wide range of styles and materials to suit your particular decorating style. You can make your selection from pieces made from all types of finished wood, metal and wrought iron, or a combination of materials.

Choose bakers rack styles such as romantic, contemporary, country and classic. Or customize your decorating style with Nantucket, Florence and Normandy pieces, just to name a few.

Are you lacking space, but still want that added touch that only a baker’s rack can give? Why not accent your living space with a bakers rack nestled innocently in the corner of your favorite room? This could be the perfect solution for crowded kitchens with little counter space, or corners that need a little something special. No matter whether you prefer the sleek lines of the contemporary style or the romantic swirls of the country French style, you can find a corner baker’s rack to fit your personality and budget.

Maybe you have a problem with too much empty space, and you want to bring in large design elements to cozy things up a bit. If so, you might enjoy a large baker’s rack such as the contemporary Serra baker’s rack. This piece boasts a beautiful cherry finish with an intricate wrought iron storage space, and would make a perfect focal point for a large space.

If none of these styles suit your needs, perhaps something a little more practical is in order. How about a copper-finished baker’s rack that has been intricately and beautifully sculpted using wrought iron? These pieces are perfect for housing collectibles and solving storage issues. Many also come with wine and wineglass storage.

The best thing about baker’s racks is their affordability. Baker’s racks of high quality and durability can usually be purchased for just a few hundred dollars. Of course, as with anything, you can spend more if your tastes and wants compel you to, but, for the most part, the addition of a baker’s rack to your space can be the most affordable solution to many design dilemmas.

So if your kitchen or living space is missing that special something, give some thought to purchasing a baker’s rack. It may just be the thing that you were looking for.

Jennifer Akre is a successful business owner of numerous furniture websites such as http://www.GourmetDecorStore.com. Her websites offer product and information about bakers rack styles, kitchen decor and other furniture for your home or patio.

The MAZDA5 is powered by an all-aluminum 2.3-liter, four-cylinder MZR series engine shared with the popular MAZDA3 subcompact, producing 157-horsepower and 148 lb-ft of torque. Sequential Valve Timing (S-VT) provides brisk throttle response and plenty of torque both under acceleration and at cruising speeds. Transmission options are a five-speed manual or four-speed Sport AT automatic with manual shift mode.

The MAZDA5 will be available in either Sport or Touring trim levels. The Sport trim level includes an AM/FM/CD stereo, power windows and locks as well as cruise control. Touring trim includes all of the amenities of the Sport level and adds climate control, front fog lamps, attractive rear spoiler, sleek side skirts, an in-dash six-disc AM/FM/CD changer and a power moon roof. Striking 17-inch alloy rims and a comprehensive airbag safety system are standard on both models.

To suppress body roll, Mazda 5 has MacPherson struts in the front and a multi-link suspension in the rear. The high-performance suspension combination limits the natural body-lean effects of the relatively tall height when cornering, yielding predictable, neutral handling.

Four-wheel anti-lock disc brakes with Electronic Brake force Distribution (EBD) combine with Mazda’s own Dynamic Stability Control (DSC) system ensures stability and control under braking, regardless of load or weight distribution. EBD with ABS minimize stopping distances. Mechanical brake assistance boosts braking force to ensure a shorter stopping distance in emergencies.
Mazda has Advanced Impact-energy Distribution and Absorption System. Other safety features designed to protect vehicle occupants include an airbag-supported supplemental restraint system, front and side airbags for the driver and front passenger, and airbag curtains large enough to protect all three rows of seats.

Active safety measures include a driving position oriented for safety with minimal blind spots and maximum visibility through the side windows and an extremely capable braking system.

Mazda firmly believes that a responsive, easy-to-drive vehicle makes it easier to avoid accidents, and minimizes the chance of occupant injury. Mazda’s commitment to safety reflects its efforts to protect both driver and passengers through both active and passive measures.

Partstrain has a vast array of well crafted Mazda Replacement Parts, Performance Parts, Aftermarket Parts and accessories to choose from its online store at http://www.partstrain.com/ShopByVehicle/MAZDA available 24 hours a day to serve your most demanding auto parts needs.

It has in its stock highest quality Mazda body parts that will retain the Mazda’s driving dynamics bundled-in technology and its design. Excellence is synonymous to service for all of Parts train’s customer service staff in dealing with all of your auto parts inquiries.

Jenny McLane is a 36 year old native of Iowa
and has a knack for research on cars and anything
and everything about it. She works full time as a
Market Analyst for one of the leading car parts suppliers
in the country today.

It’s a long time since I’ve eaten at one of the Noodle Stalls of Spring Garden Lane, on Hong Kong Island, but the experience is one I will treasure all my life.

The street food stalls are what the Cantonese people call ‘Dai Pai Dong’, and they are wooden food stalls where you sit and eat at a raised bench, rather than a table and chair.

The food stalls are painted green and have a tin roof to keep off the tropical sun and the rain. They are built on four small wheels, because some past regulation must have said they have to be mobile. However, the wheels are set firmly into a block of concrete, so they can’t go anywhere. And the food stalls have electric power connected to them permanently, and even a telephone to take orders.

The Chinese cook creates everything in a giant-sized boiling pot in the center of the food stall, with a roaring kerosine burner underneath. He tosses in the indredients and stirs it with a wire scoop and 2-foot long cook’s chop sticks… Then he ladles out the noodles and wuntun into the large soup bowl placed in front of you.

My favorite food there was wun tun mein, a large steaming bowl of noodle soup containing Chinese Wun Tun - steamed dumplings contining chopped shrimp or beef.

You can even tell the cook what types of noodles you want; just point. The choice usully includes bright yellow egg noodles, white vermicelli super-fine rice noodles, brown thick wheat noodles or even white hor fun noodles (thick strips of hand-sliced rice pasta).

Living there as a local Gwai Lo (meaning ‘Foreign Devil’) for many years, I was reluctant to eat at a Dai Pai Dong for a long time. They looked so crude. But once I overcame my initial unease, I discovered the food was fantastic and cheap, and their hygene was tip-top as well.

You can always ask the cook to rinse your bowl and chopsticks in boiling water for you before you eat. They do it all the time for people and they won’t take offense.

Oh, you can use chopsticks, can’t you? They won’t have any knives and forks. I suggest you learn to use chopsticks first, before you try a street noodle stall.

If you just can’t make it to Hong Kong for the experience, there are Asian food stalls all around the Far East, in Singapore and Malaysia as well. But you really should give it a try somewhere. You’ll be glad you did!

David Harvey spent half his life in Hong Kong before moving to Australia. He now publishes web sites, and he still adores Chinese food. More info at Enjoy China.

A digital data logger is a device used to sample temperature
and/or humidity and then store it electronically. It is
primarily used as a temperature monitoring device in large
freezers and/or stores.

In most cases a digital data logger needs a PC to work with
(with notable exception of ThermaViewer, that can work all by
itself).

Important factors

When you decide to buy a digital data logger, you need to think
about a few things first. As there are many data loggers
available, choosing the one that will meet all your expectations
can be a daunting task. Before you go shopping for your digital
data logger you consider the questions below.

How much data do you want to collect?

Are you going to monitor temperature for a few days, or will
this installation be more permanent and collecting temperatures
over months and years?

Where will it be placed?

Placement is a very important consideration when you buy a
digital data logger, as this has a great impact on the digital
data logger properties. For example, if it’s going to be used
for temperature monitoring in the freezer, you will need a
digital data logger that uses remote sensors. You surely won’t
be opening the freezer all the time only to check the
temperature. On the other hand if you need to monitor the room
temperature, remote sensors will be only a nice add-on.

What do you need it for?

Do you need temperature monitoring as a safety factor that will
turn on the alarm when the temperature is too high or too low?
Is it going to be a helpful, but non-vital gadget in your server
room? Answers to these questions will tell you a lot about which
digital data logger you should buy.