April 21, 2008

What’s A Niche and Can I Find One Too?

Filed under: The Marketing Way — admin @ 8:46 pm

When I came upon that little word — Niche — I wondered, “what is this thing called a Niche — and most importantly, can I find my own niche too?

What is A Niche

Well, A niche, is a service or product , that fills an unmet customer’s need — that is more of a speciality. You are not competing with the masses for a sale on an ebook or an affiliate tool. Instead, you carve out a small corner of the market for yourself on the Internet.

Well, the definition was simple, however, finding a niche that I felt comfortable with was going to be a chore, because I wanted to avoid the affiliate programs — and if possible find a company that privately carried their own affiliate program — without the quota’s and the many rules.

How to Find A Niche

When I started looking for a niche market, I started to make a list of my hobbies, what I liked to do, what I was interested in and what I was familiar with — to help me brainstorm. If this little task does nothing else, it will definitely give you an eye-opener to who you are.

Anyway, when the dust finally settled I realized that I wanted a niche where it would assist others — perform a service of some sort, and would compliment my current website. Not very decisive, but I had a direction.

Then it happened, just by chance, or maybe it was divine intercession — anyway, I received a personal email from one of the assistant manager’s from DentalPlans — stating that she liked my website and wondered if I would be interested in becoming an affiliate.

I looked at their website and the affiliate plan — and I knew that this affiliate program was for me.

Here’s What DentalPlan Offers

1. High conversion rate — 1-5% percent conversion ratio from click thrus.

2. Commission — $40 to $50.

3. Extremely high EPC.

4. Partner through DentalPlans private network — Your affiliate manager will answer any questions you may have — one on one assistance.

5. You can promote on-line or off-line or both.

6. Full 365-day cookie. (If you go through DentalPlans program)

7. Paid monthly.

8. They work with affiliates more closely — will create custom creatives such as: landing pages, banners, pop-unders, emails, editable templates to fit on your website.

9. Free Web templates (standard and editable), banners, affiliate links

10. On-line tracking of stats

11. Multi-tier possibilities (Need to ask about it)

This is what I or any affiliate is looking for in a program! If you would like to join, you can go to my website at http://www.myaffiliateplace.biz/Affiliate_More_Affiliate_Opp.htm or if you
would like to look at one of their editable website’s go to
http://www.myaffiliateplace.biz/Affiliate_mydentalwebsite.htm and look around.

Anyway, I found my niche — it compliments my affiliate website.

So yes, you can find your small corner of the Internet and find a niche product. But always remember — even though this may have seemed difficult — your chore is not over — you must market, market and market.

To you success.

Vickie J. Scanlon

Vickie J Scanlon has a BBA degree in Administrative Management and Marketing. Visit her site at: www.myaffiliateplace.biz for free tools, articles, ebooks, how to info, affiliate opportunities and dell products - to meet your budget and needs.

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