The Market Coalition

You have permission to publish this article electronically
or in print, free of charge, as long as the bylines are
included. A courtesy copy of your publication would be
appreciated - send to

Hitching a Ride on Current Events
by Paul J. Krupin

Current events do present opportunities for media coverage. To see whether you can get involved requires you to analyze what you have and quickly identify what you can bring to the table that the media needs. Obviously you do not want to be scene as an ambulance chaser. But there are ways to get out in front of the news, regardless of what happens.

If you think about what media does in response to an event, they go through several stages of activity. Break these stages down and identify specifically what these activities involve.

On any event of note the media needs:

- relevant facts and explanation to provide insights into what this event means to the watching public

- expert commentary with an ability to assess and relate history and the past to the present and the future

- analysis of impacts and consequences

- opinion on what individuals, organizations and cognizant governments should or shouldn’t do

- evaluation of developing trends and consequences

- prevention, protection, remeditation or financial protection ideas and strategies and remedies for the people involved directly or the next touched and the support network for both.

If you can clearly identify and then flesh out your ideas and credentials, you can send a fax or email and draw attention to yourself and offer to provide the information to the media for their use.

The real key is to not look backward but look forward. The actual news releases you write do need to contain some key information. Successful event follow-up news releases:

1. Have a short and to the point headline

2. they clearly state what, when, where, why, and how the ideas benefit the targeted impacted group of people

3. it also clearly states why the information is of interest to the media audience.

4. Provide a quick, solid, easy to use statement of facts, issues, analysis points, conclusions, questions and answers, talking points, or whatever it is you have to offer.

5. Presents your credentials quickly, which qualify you as an expert worth trusting.

6. Provides clear contact information (name, phone and email) that allows for quick booking of the interview.

7. Offers the media more free additional information quickly (review copies, white papers, pdf files, etc by web site, e-mail, fax, overnight).

You should send out your news release as soon as you can after the event occurs because the clock is running once the event starts.

One key guerrilla tactic, once an event occurs, is to create a likely timeline whereby you predict what will happen over time, and identify the key events and opportunites for your timely intervention. Then you pitch
and let the media know what’s going to happen.

For the Sunday tsunami and tidal wave situation, an expert in waterbourne diseases would be able to get out in front of the media needing this expertise simply because it can be calculated when the threat of disease
will happen and when the media will need the help. The need arises two to three days after the event. What’s next? What else will the media need by Friday? Sunday? Day 12 through 15?

The timeline allows you to factor in the lead time appropriate for the type of media you want to focus on.

The real key to recognize if you are going to try to jump on a current event, is that while your news release responds to something that just happened, you must not propose something that for the media is simply too late. If they already are covering it a certain way, then you can’t propose something similar. You can’t come in with something that is behind the eight ball. You have to come in with something new.

To do this you have to get out in front of the existing current media coverage. This is the crucial issue — you have to get way out in front of what the media needs. You do this by anticipating what will happen and walking in with the proposed story idea in the nick of time. Only then will you be recognized and utilized.
To make sure that you receive appropriate consideration, you can call in to a specific editor before you send a news release. Present the idea. Then you send it and then you call and follow up with the recipient editor.

Here’s a true story.

Several years ago, cult deprogramming expert Mary Alice Chranalogar wrote a book called Twisted Scriptures. One week in March a cult group in Texas announced that God was coming on a spaceship and was going to take all the followers away in two weeks time.

To Mary Alice and family members, this news was a clear signal that mass suicides were being contemplated. Mary Alice had me send out a news release to the Texas and southern media. The headline: Heaven’s Gate Suicides Can be Stopped.

A media circus resulted in Garland Texas that day, and the leader of the cult under significant media pressure caved in, came to the podium and publically acknowledged he was a fraud. Many many cult members were saved and successfully reuinted and returned to their families. The psychological bondage that held the victims was broken.

Remember that as with any other news release, you’ve got thirty seconds to communicate that a large number of people in the audience will be interested in the topic. With radio and TV you’ve also got to indicate
that you will be a great guest. The body of your news release must emphasize the words that create audio or visual word pictures so that the producers can imagine what the show would sound like or look like.

When you contact the media you must quickly develop an accurate understanding of who the audience is. Ask the media about their audience and the demographics of the population. If you know who the audience is
you can figure out what they will be interested in and you can pitch and emphasize the aspects that will interest the biggest audience possible.

So every day, pay attention, think about what is happening, and then think about the consequences of what is happening. If this happened today, then what will it result in two or three days from now.

Then think about what you can do to help people to the problem that is coming.

If you find yourself with the ability and interest in helping people like this, please contact me and I’ll help you get in contact with the people that matter.

Regards all,

Paul J. Krupin Targeted Publicity, Copywriting, Strategies & More …
Direct Contact 1-800-457-8746 509-545-2707

http://www.imediafax.com Paul@Imediafax.com
IMEDIAFAX - The Internet to Media Fax Service
Transmits your news releases to custom targeted media lists via fax and e-mail
Author of The Magic Search Words www.MagicSearchWords.com
The new search engine technology - Search Word Pro will open in January 2005

About the Author

Creator of IMEDIAFAX, The Internet to Media Fax Service, Publicist and author of “Trash Proof News Releases”.

The fact is that in day-to-day life we are facing continued and hidden
dangers that can happen at any time. In case we encounter any danger by a person that we have to use force against the person for self-defense or protect somebody else, we might face criminal charge.

At this point, a criminal defense attorney’s job starts. For him, it does not
matter who you are and what you have done. He tries to prove to the jury or
judge that you had to use force against the other person for self-defense. In
fact a criminal defense attorney must show the judge that you were in danger of
possible physical hurt and you had use that amount of force to prevent the hurt.
It is a criminal defense attorney’s job to prove that the force against you was
not legal and you were unaware of that.

If you are under attack, even by close relatives, and begging, pleading, and
crying may not get you out of the grip, then you may use force to defend
yourself. There are many cases that women are under attack by their husbands and
for self-defense purpose they kill their husbands. But these women should take
into consideration the fact that there are serious questions that they should
answer in order to prove that the force used by them was a self-defense
otherwise they will face serious charges with irrecoverable consequences. For
example they might be questioned why did not they leave husband and live with a
relative or friend before the incident? Or why did not they file for divorce?

Here, your criminal defense attorney prepares you to answer these types of
questions. Generally, depending on the case and conditions, a criminal defense
attorney prepares a series of questions that might be asked by jury or judge and
then he tries to find answers to those questions. The answers should convince
the judge that you were in a situation of physical harm and therefore to avoid
the harm, you used a certain amount of force, in which your criminal defense
attorney tries to prove the amount of force was reasonable.

To summarize what we have discussed, if you are accused of a crime, then you
need to hire a criminal defense attorney to represent you and prove to the jury
or judge that the force you used was necessary and reasonable.

Behzad Mahmoudi writes about different issues including
criminal defense attorney subject in his weblog.

There are several editions of CD mastering software on the market today. Many of these programs are a good purchase for recording artists who adhere to the “do it yourself” philosophy. CD mastering software is also well-suited for novice recording artists who have a limited budget. Software programs are available for most major platforms, including Microsoft, Apple, and Linux. These software programs range in price from around $75 to over two thousand dollars for packs of high-end software. The more expensive programs have many more features, but they are also very complicated and may confuse users.

Many programs that are included with most computers, such as Real Player and MusicMatch offer some types of mastering services. Both of these programs allow users to burn CDs and choose the order of the songs. There are add-ons to these programs that let people equalize the volume of the tracks on the CD and even add a delay between the songs as needed.

Some CD mastering software gives users almost as many options as the professional CD mastering facilities. A major advantage of CD mastering software is its easy incorporation with home recording software like Pro Tools and other similar programs. Most CD mastering software programs support music 16-, 24- and 32- bit music files.

These CD mastering software programs can perform countless functions. Many are designed to have the same “drag and drop” operation as Pro Tools and other recording and editing software. Aside from traditional mastering functions like song sequencing, fades, and setting time between songs, some software allows users to add effects such as reverb and echo. Most programs have features that can remove excess noise from tracks as well. Many high-end software programs can produce masters that sound as good as those made in expensive facilities.

CD mastering software programs can provide a great cost-effective way to master a CD. Many programs have recording features that go along with the mastering programs. CD mastering software is perfect for independent recording artists and artists who want to have control over all aspects of the production.

CD Mastering Info provides detailed information on CD mastering engineers, facilities, and software, as well as online and free CD mastering. CD Mastering Info is affiliated with Original Content.

Close your eyes and visualize this. (Ok, bad idea…since you
can’t read with your eyes closed). So instead, just clear your
thoughts for a minute and get this picture in your head.

I’ve been painting my den. All the furniture is crowded together
in the middle of the room. I expertly (yeah right) organized the
space where we could get to the couch to watch TV…except of
course anything we need, which is always seems to be clear
across the room. It’s jumbled, and crowded, and out-of-sync.
Nothing’s easy, nothing’s within reach, and I spend way more
time doing simple things than I normally would.

Sound familiar? That’s a very accurate description of Everyday
life for many people. A crowded up, jumbled up, not-in-sync
quadrant of time and space.

Not a pretty picture. Now imagine that you wanted to ADD
something to that space. Maybe you really really wanted a new
couch, or new TV, or even just a new rug. It would only crowd
things that much more. It would only make you more
uncomfortable, and out of sync.

As a Life Coach, people come to me every day wanting to ADD
something to their lives…starting a new business, finding a
relationship, writing a book. But their lives are like my
den…crowded and “unfunctionable”. Adding something would only
make them more uncomfortable than they already are.

If you want something new and different in your life, you must
first make ROOM. Make room for happiness by moving OUT the old.

Where do you start to begin to make room for happiness?

1. Time. How do you spend your time? Is it wasted time, or
refreshing time? Are you consciously spending time, or just
letting it happen?

2. Environment. What no longer is working for you in your
environment? Are there unfinished projects that were important
at one time, but no longer intrigue you? When you look around,
does your environment make you feel good?

3. Relationships. What relationships are no longer effective to
your happiness? Do the people in your life support you? Are you
are proud to introduce them to others?

4. Thinking. Do you talk to yourself like your best friend? Or
do you talk to yourself like someone who you despise? Pay
attention to how you treat your mind.

5. Work. Do you feel fulfilled and happy about your work? Or do
you dread going to work, and just count the minutes until
Fridays?

Once you have made the ROOM for success, adding what you really
want will give you pleasure and fulfillment. If you try to add
it on top of what you already have, it will become just another
source of aggravation. First, you must set up your life to
support success.

Just as in my den, as I begin to rearrange the sofa and chairs,
the rest of the room became easier and easier. So it will be
with your life.as you change one part, each will be easier and
easier.

If you wear glasses and are wanting to try contact lenses, you probably have lots of questions, including where to buy contact lenses, how to get the best price and if buying online or buying a private label lens is a good idea. Maybe you should just stick with you local eye doctor for your lenses?

1- Did you know that you have the right to have your contact (and glasses) prescription copied so that you can shop around for eyewear? The legislation, in Feb. 2004 gave that right to consumers in all 50 states. This means that you do not have to buy contact lenses only from your eye care practitioner. You can shop around anywhere that contacts are sold. Doing this gives you a better selection at a better price.

2- You may be starting your search for contacts with preconceived notions as to which are the best source to buy contact lenses, throw those out! Do not discount any place that sells contacts, look into what they have to offer and what their prices are; you might be surprised at where you will find the best quality and price.

3- When you buy contact lenses, you need to focus on value and not on price alone. The overall value includes the availability of the contacts that you use, if they accept your insurance (and if you need to do paperwork or if they do it for you), ease of getting the contacts (do they deliver), their customer service department and price. Taking all of these points into consideration will help you to find the absolute best value for you.

4- You may be tempted to buy another brand of contact lens to save money. If you are thinking of doing this, you must be aware that by law, retailers must sell the exact same lens as prescribed. However, there is a loophole to the law that could allow you to buy contact lenses that are the same quality, but at a much better price. The loophole is that some manufacturers sell one type of contact lens under more than one brand name. For example, the same contact lens sold under a brand name and under a private label.

5- The best places to start your search are, of course, your eye doctor, the internet and wholesale retailers as well as mail order houses. Be sure that you know exactly what type of contact lens you need to purchase before you agree to anything. Ask about their return policy if you receive a contact lens other than what you ordered.

John Mancini has been writing about Contact Lenses online and offline for a long time. Visit http://contact-lenses-infos.info or http://ez-contact-lenses.net to read more about matters like color contact lenses and bifocal contact lenses.

Adding water to your garden, or landscape can be a daunting task filled with plumbing nightmares, and flash floods galore. When done the right way adding water to your garden can lead to envy from all the neighbors. Water is the secret luxury gardens and landscapes can’t do without. Many landscape enthusiasts turn their green thumb down at water as an over the top waste of time and money. However research has shown that water relieves stress, calms the nerves, and creates feelings of tranquility within oneself. Further water, streams, and fountains found in gardens add character and class to an average yard.

Selecting a fixture that is proportionate to your land should be the first step in adding a fountain to your landscape. Yards come in every imaginable shape, size, and form. Some yards, and gardens are as big as entire town, others are as small as few inches. The first step in selecting a fountain that will fit in your garden is finding out what size would be right. This doesn’t mean you need the measuring tape, or a ruler to find this out. Look at the bigger picture and come up with a general plan as to what size would work for your needs. For example, if you have a small garden, you might note that you want a fountain no bigger then a few feet tall and a few feet wide. This should give you enough information to make the right choice when purchasing a fountain.

Maintaining the fixture is of up most importance. For those that think it should jut work on its own, think back to that kiddy pool that was left in your yard for two months, look at the water and see all the fun wildlife that has found their new home. Unless you want a pond with critters abound, maintain your water fixture weekly, if not daily to keep it looking fresh.

Creative minds are rewarded in elegant looks that will impress the entire family. After installing the fountain your backyard try planting some flowers around it in a deliberate pattern. The more deliberate the pattern the better it will showcase your fountain.

Ready for the next level yet? Similar to a tattoo, fountains are the type of purchase that once you get one you need to have more. If you’re ready for more, try thinking outside the box, and over the top, literally over the top. Creating a waterfall can add great quality, and value to a garden. Waterfalls can be custom built, or purchased a prices lower now then ever before. For those that want more then the falls, try putting an exotic fresh water fish pond at the bottom of the falls. This can be done relatively easily with some basic fixtures available and most home and garden stores.

Clark Covington is a successful author who provides information on birds, bird baths, and birdbath fountains.